Getting traffic to your blog might seem like a futile effort at first.
You’re sending your posts out into the ether having put loads of time and effort into making them valuable, yet no one seems to be reading them.
This is where you need to start putting in more work.
Yes,
More. Work.
I did tell you that it wouldn’t be easy. The great news is that the hard work does pay off. You just need to have a little patience.
Your hard work at this stage will be in the form of marketing your content. You can do this in a number of ways but to keep things simple, let’s cover three ways to market your blog posts:
Posting on Social Media
Optimizing for Search Engines
Email Marketing
Posting on Social Media
Social Media has the potential to open up your content to a whole tribe of interested people. With the likes of Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, sweeping the world with their massive networking potential, it’s fairly easy to be found and heard.
However people are generally sensitive to complete self-promotion, so choose your strategy carefully:
Market on platforms where your audience hangs out the most. If your content is heavy on tutorials and visuals for example, your best method for social media marketing might be Pinterest or Instagram, since this content does particularly well there
Don’t just bombard followers with links. Choose catchy headlines, include hashtags where relevant and use eye-catching images
Respond to every notification and mention you receive – carry on the conversation and create lasting relationships
Share other people’s content – this will open you up to reciprocal sharing and will put you in front of key influencers
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