What is a Blog?
A blog is an excellent tool for creating and publishing content.
It can be your
website’s home base or a hub for your content, where you can write posts such
as product announcements, service guides, thought leadership articles, press
announcements, and more.
It is basically a platform for you to share your ideas
and thoughts with the world.
How a Blog Works
There are certain basic rules that you need to follow, especially if you are writing
a business blog:
• Know your audience and keep in mind the goals you’re trying to achieve
through your blog.
Track if these goals are being met via Google or your
custom analytics tool.
• Write down killer headlines which will improve the open-rate of your
blogposts, especially if you are marketing it via Enewsletters or life-cycle
emails.
• Design your blog so that it not only looks beautiful but helps your
customers to easily find items such as the RSS subscription icon, a search
box, your contact information, and social sharing icons.
• Make sure that you have categorized your topics well.
Add relevant
keywords and tags to your topics so that customers can easily find the
blog posts.
• Keep an eye out for spam comments and enable the comment moderation
feature which allows you to filter spams.
Benefits of Maintaining a Blog
A blog is primarily a community-building tool, a place for generating leads based
on new subscriptions, which might also directly or indirectly lead to a sale.
It is
also an excellent tool for content maximization, for instance, let’s say you have
created a new video tutorial for your customers, which you’ve published on your
website and on YouTube.
Now, you create a blog post for the same and market
this video on your blog.
Most importantly, your blog helps to nurture good
relations with your customers and retain them longer.
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