Content Marketing Strategy

Content Marketing Strategy

Before you create a content marketing strategy for your business, you need to
define the goals first.

What are you trying to achieve with your content? Is it
more subscribers to your blog? Or is it traffic acquisition? Or maybe, you want
certain sales pages of your website to convert? Whatever they are, you need to
clearly list the goals before you even begin laying down the strategy.

That being said, there are certain overarching elements to a content marketing
strategy which are the same, regardless of your goals.

They are listed in brief
below, as we will look into them in detail later in this article :

• Understanding your customers
• Building your brand message or story
• Defining the content you want to create
• Measuring the success of your content marketing efforts

Identifying your target audience is the easy part.

What is more challenging for a
business is to understand the pain points of its customers.

Once you grasp the
problems of your consumers and understand their requirements, you would be
able to come up with perfect solutions to cater to those particular requirements.

When you want to create a content marketing strategy, finding out about your
audiences and their needs is the most important task.

But how do you make
sure that you have penned down the real problems of your customers and not
just imagined them? You can do this by following the four steps mentioned
below:

List Your Primary Customers

To accurately list your primary customers

give them specific names and
identities.

For instance, if you run a travel company, your audiences might fall
under: experienced travelers, occasional travelers, tourists visiting a city, local
residents touring the city, etc.
Collect Information about your customers
You can collect information about your major customers in a number of ways
such as:

• Conduct a survey of customers visiting your site

• Ask your customer service for the questions customers are asking

• Read the emails and feedback of customers on your Contact or Help page

Identify the Characteristics of Your Primary Customers

Identifying the characteristics of your primary customers means learning about
your customers’ experiences. For example, experienced travelers might know
about airport

codes and e-tickets but occasional travelers might not. Such well-
rounded information helps you to build content that caters to each and every
customer’s needs.
Create Personas
The best way to visualize and understand a customer‘s needs is to create
personas.

While creating personas, give specific details to a customer, for
instance:

Assign a name - folarz
• Age - 45 years old
• Profession - Senior IT manager
• Web tasks - Reads technology news daily, books travel tickets, buys
things on weekends, etc.