Advertising
is one of the most common ways to monetize your blog and can come in various formats such as:
Banner advertising
– such as Google AdSense, Bing, Facebook and other ad platforms
Sponsored reviews –
whereby you’re paid to review a product or service in return to for you honest opinion
Sponsored posts –
in this instance a brand or PR will pay for you to write about their product or service and include a link back to their website (be sure to no-follow any paid links to stay within Google’s guidelines and best practices)
In all the examples above, it’s important to have a clear disclosure informing your readers of the relationship between yourself and the advertisers.
FTC guidelines on sponsored content requires this as a legal obligation so as not to mislead your readers
Product
creation is the process by which you develop and sell your own products.
It can be a highly lucrative form of monetization, since you’ll be marketing your products to an audience that’s already interested in what you have to say.
Further to this, they’ll be your own products – there’s no middle man taking an affiliate fee.
Here’s a few ideas for products you could create:
eBooks –
many bloggers use eBooks as a way of selling information. They can be published to Kindle, made available for many devices and can be as detailed or as simple as you like.
Videos – create video tutorials and show your readers how to solve a problem they have.
Courses – a course is a complete information package that promises to teach a “how-to” subject.
Bloggers can make large sums of money creating and selling their own courses, it simply takes time and enthusiasm to get the ball rolling.
Again, keep your products relevant to your audience and your content to generate the best results.
Freelancing
Do you have a unique set of skills or experience that you could sell to other bloggers and members of the public?
If so this is another great way to use the power of your blog to make money.
Think of your blog as a broadcasting platform – every new reader is another potential client. When you start thinking like this, doors will open and new possibilities and opportunities will present themselves.
Here’s what you could offer as a freelancer from your blog:
Copy writing services
Blog design
Content Management
CoachingBusiness
consultingSocial
Media strategy
The possibilities are endless!
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